Genuine Pentax circuit. Replacement of the information brush (also known as Zoom Encoder flex circuit) is a common repair for the Pentax IQ Zoom 700, Pentax IQ Zoom 900 and Pentax Zoom 70R. This OEM part is the replacement part for all three models, and all are brand new. We ordered these directly from Pentax before they were discontinued. Please be sure that all repairs are performed by a qualified technician. LeZot Camera Repair is not responsible for damages caused by attempted repair.